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Console Wars: Sega, Nintendo, and the Battle That Defined a Generation
Download Ebook Console Wars: Sega, Nintendo, and the Battle That Defined a Generation
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A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry.
In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.
Based on more than 200 interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a $60 billion industry.
Product details
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Audible Audiobook
Listening Length: 20 hours and 41 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: HarperAudio
Audible.com Release Date: May 13, 2014
Whispersync for Voice: Ready
Language: English, English
ASIN: B00K0M8TR4
Amazon Best Sellers Rank:
This book has a good story to tell, I just wish it was told in a different way. The author creates "conversations" between the figures in the book and the dialogue can be pretty cheesy, especially in the later stages of the book.My favorite parts are the back stories when new characters are introduced, because they are not told in that manner. They are well written and interesting and I think I would have liked to see the whole book written that way.And, the intro by Seth Rogen Evan Goldberg is just horrible. The book takes itself way more seriously than they do and they do it a real disservice. If they take the movie they are making based on this book just as seriously, it's in real trouble.
A good history on the 8 and 16-bit era of consoles, and the continuous one-upmanship between the frontrunners of the industry at the time (Nintendo and Sega).Unfortunately, the timeline felt a bit confusing and a lot of the dialogue and depictions felt a bit embellished. Also, I feel quite a bit was embellished, and there was too much focus on Tom Kalinske's role and Sega's position as the industry underdog. It feels more like a character driven story with Kalinske as protagonist than a documentary or history on that generation of consoles.I'm glad I read it, but do take some of it with a grain of salt. Still completely worth a read if you're curious about the "behind the scenes" aspects of the 8 and 16-bit era Nintendo and Sega company politics.
This has been a controversial book for sure, but I think that is more for the writing style and the name of the book. I feel it should have had a more SEGA centric title to give broader scope of what was really written. The dialogue is created to reflect the personalities and is not from record, but created. While people complain about this, I haven't seen too many disputes about the actual content being false or misleading. Definitely worth a read if you grew up with Sega and wondered about how the company grew or would like to hear the inside story on it's rise...and collapse.
This is a very readable book that encapsulates a brief period of time where the video game console market expanded after the famed crash, and subsequent revival by Nintendo. The narrative told is the classic improbable hero against seemingly insurmountable odds. Sega came from being a marginalized also-ran to a dominant force in the industry in less than 3 years. While the story uses video game systems as the backdrop, the real story is about how advertising can make the difference in selling a product. Nintendo was challenged to re-think how it sold to the consumer based on Sega's audacious advertising campaigns. They really did have a lasting effect on how video games (and systems) are sold -but it could be argued for the consumer tech industry at large. But it has to be understood that this book is not a pure history/analysis like "I am Error" - it is a narrative where it is clear that there is a significant amount of creative license being taken with events and conversations. A good read.
I was once part of the video games industry. I found it fascinating and quite believable what happened behind the science and in public between Sega and Nintendo. I remember well the congressional hearing. Looking back, I find their concerns well-founded, but it was like holding back the tide. One of the games I worked on was banned in Germany for it's violent content. I look at it now and compare it to the mildest games for sale nowadays and I laugh.This book is a good read. I originally borrowed this book from the library, but later I bought it so I could read it again. I'm about 3/4ths through it and it is still good.
Fairly interesting for children of the 90s, but I thought it went on too long and spent too much time on some personal relationships in companies that didn't really seem to affect the historical record of the console wars. This book focuses mainly on Sega. A more apt title may have been, "Sega Against the World"
Marketing 101: Reading the book "Console Wars" has giving me a greater understanding on how marketing drives the product bus.This book follows the battles between Sega and Nintendo (and eventually Sony) in the late 80s-into 90s. Tells the histroy of both companies, but, most intersting, the different marketing strategies deployed to best the competion.It chronicules the internal battles with Japanese-lead companies, along with battling the comeptition.All presented in a very well told story with many charaters.Highly recommend!
My fiance isn't a fan of video games and even she was interested while I was listening to this. It's honestly more about marketing than anything else, so if you have some aspiring marketing student in the family, they will probably like this. Also, it's nice to get some insider info on how things worked out. I wish they would do one for the following generation when Dreamcast, PS2 and Gamecube were out
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