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Anatomy of a Trend By Henrik Vejlgaard

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Sales Rank: #767592 in Books
Brand: Brand: Confetti Publishing Inc.
Published on: 2012-10-02
Released on: 2012-10-02
Original language: English
Number of items: 1
Dimensions: 9.00" h x .69" w x 6.00" l, .90 pounds
Binding: Paperback
276 pages

Features

Used Book in Good Condition

From the Back Cover

A fascinating look at the predictable patterns behind trends

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It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.

About the Author

Henrik Vejlgaard, M.A.,M.Sc., is a pioneer in trend sociology, the study of the trend process. Combining a background of social science and communication, he consults with a wide cross section of companies and industries on the topics of innovation and product development. He has lectured on lifestyle and trend sociology at the University of Copenhagen and the University of Arhus School of Business, both in Denmark. He has written three books in Danish on consumer behavior, trends, and design strategies. Visit his Web site at www.henrikvejlgaard.com.

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